GREAT BRITISH ENGINEERING
“A country with an intrinsic role in custom motorcycles, a history renowned for great engineering. It is time to reclaim the British reputation for quality, precision and innovation; time to show the world that we are not simply a population of consumers, but a nation bursting with passionate bikers that can turn inward for our engineering solutions.
My team and I have been building and riding custom bikes over decades. While there are elements of the current custom motorcycle industry we must respect and appreciate, we have continuously found ourselves frustrated and limited by the overinflated prices of the giants of the custom parts market.
We are here to stand and fight. Stand and fight against the modern trend of corporate greed. Stand and fight against a culture of profit at the cost of quality. Stand and fight against a prevailing lack of attention to design, engineering, quality and detail.
We are bikers. We stand by the values that are integral to being a custom motorcycle enthusiast. Values that are fundamental throughout all aspects of our lives. Values that are pervasive not only in our lives but also in our business. Honesty, integrity, respect, quality, attention to detail. We are proud men and women, we take great pride in our values, pride in our relationships, pride in our rides!
We only produce parts of the quality that we would be, that we are, proud to enhance our own bikes with.
Great design does not need to cost the earth. While still paying meticulous attention to detail, using the best materials available, we offer our talents at a fair price without compromise. We are not cheap, we offer products that are worth what you pay for, components that both you and I are proud to add to our motorcycles.”
Every one of our designs has function at its core and this is the number one priority. Wherever we can we will add, strengthen or improve upon the original.
Form follows function in every way, it looks good for a reason. After all… THE DEVIL IS IN THE DETAIL!
We will endeavor to create more custom solutions for all manner of motorcycles, all the while maintaining our values and our love for the custom community.